The Board of Control for Cricket in India (BCCI) has secured partnerships with three renowned brands – Dream11, CEAT Tyres, and Amul – for the upcoming TATA Women’s Premier League (WPL). These industry leaders in their respective categories will be associated with the league for three seasons, from 2023 to 2025.
As the largest fantasy sports platform in the country with over 120 million users, Dream11 has been appointed as the Official Fantasy Partner of the WPL. Meanwhile, CEAT Tyres, with whom the BCCI has a long-standing partnership, will be the Official Strategic Timeout Partner of the WPL. The shared values and principles of a safe, sustainable, and smarter future make this partnership a perfect fit for WPL.
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Overall, these partnerships are a significant milestone for the upcoming TATA Women’s Premier League, bringing in valuable support from well-established brands that share the league’s vision and values.
Amul, the world’s largest dairy brand, has had a remarkable journey that aligns with the values and vision of the TATA Women’s Premier League (WPL). As the Official Beverage Partner of the league, Amul will offer a diverse range of its products to fans at all WPL stadiums.
BCCI Comments On New Partners For WPL 2023
According to Mr. Jay Shah, Honorary Secretary of the BCCI, the growing interest in the upcoming TATA Women’s Premier League is reflected in the new partnerships that have been formed. The involvement of these respected brands is a clear indication of the tournament’s quality and popularity among fans and other stakeholders.
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The league is expected to offer ample opportunities for players to demonstrate their skill and talent. The BCCI expresses gratitude to all partners for their support and looks forward to a successful inaugural edition of the TATA Women’s Premier League.
As per Mr. Arun Singh Dhumal, the Chairperson of IPL, the involvement of official partners is a fantastic development for the TATA Women’s Premier League and demonstrates its significance in the cricket calendar.
He is optimistic that the tournament will continue to prosper in the future, providing a positive outlook for women’s cricket in India. He expresses gratitude to all partners for their support and believes that the league will offer great value to them.
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